Read "Inside Coca-Cola A CEO's Life Story of Building the World's Most Popular Brand" by Neville Isdell available from Rakuten Kobo. Sign up today and get $5. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons. Editorial Reviews. Review. “Captivating and delightful, sure to simultaneously charm and Kindle Store; ›; Kindle eBooks; ›; Biographies & Memoirs.
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Editorial Reviews. From Publishers Weekly. The Coca-Cola Company's secretive top executive, Kindle Store · Kindle eBooks · Biographies & Memoirs. Culture and Digital Transformation are white hot business topics. In this free Culture download learn from Starbucks, L'Oreal, Coca-Cola and others. A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers.
The reason? An inability to adapt quickly to new business realities.
In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business.
This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started. Scale is not your problem. Every big, established company, organization, and even government is at risk of being disrupted, having a so-called Kodak Moment, watching its industry upended and its competitive advantages—the moats that have protected it for decades—disappear overnight.
Trying new business models, repositioning your company, developing new features, or even whole new products, within days—things big companies can only dream about—are not your problem.
For you, building the right team, deciding which metrics matter, acquiring customers, and securing funding are what keep you up at night.
Scale is your problem—doing what it takes to expand your startup into new geographies, including the land of profitability, is your challenge. What if there were something that could help you grow, avoid disruption, and even take giant steps forward?
For over a century, Coca-Cola has used design to scale to over two hundred countries, build seventeen billion-dollar brands, partner with more than twenty million retail customers, and sell close to two billion products a day. Please Note: Deliveries of items with this status cannot be tracked.
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